Laurencpratt.com
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Laurencpratt.com

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As a freelance fashion designer and creative lead, I bring an entrepreneurial mindset and a strategic approach to brand building across fashion and lifestyle categories. My foundation began at FIT, where I developed both my creative discipline and business acumen — experiences that ultimately led to the launch of BoyfriendBags™ in 2007. What originated as a personal design concept rooted in narrative expression evolved into a nationally recognized accessories brand, carried by the iconic Patricia Field Boutique and featured in leading publications including Time Out New York and BlackBook. That same year, I was recognized by Cambridge Publication House as one of the “Who’s Who Among American Executive & Professional Women.”


Building on that momentum, I co-founded Boyfriend Bikinis, which evolved into Skyfish Swimwear — a ten-year resortwear brand designing and manufacturing full lifestyle collections. Through these ventures, I translated narrative-driven concepts into scalable product lines, leveraging strategic symbolism, color systems, and cohesive visual identities. This experience strengthened my ability to merge creative vision with market positioning and operational execution.


I have partnered with brands including Studio Linton, Double Black, Little Miss Matched, and David's Bridal.


Each collection below represents my design vision, craftsmanship, and hands-on execution.

DOUBLE BLACK SPORTSWEAR

portuguese man o' war collection

skyfish swimwear press

triggerfish collection

boyfriend bikini collection

gallery


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